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Led by creativity | Driven by data
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consumer marketing:
my perspective
everlane
EVERLANE
someone who can’t sit still, I thrive best in settings that constantly challenge me to adapt.
3. Using technology to tell a story:
Ever since I was a kid, I loved hearing stories. From the earliest memories I can recall my dad telling me stories about dinosaur adventures. I really think that kindled my own love for telling a brand's story. Whether I am writing, designing a graphic, creating a website content, or taking photos, I love to tell stories. With the advancement of technology, storytelling now has infinite possibilities. Instagram being the forefront of storytelling, has inspired millions around the world to see in global perspectives, making me want to be a part of this movement and contribute to the Instagram story.
I think consumer marketing is exciting. Here's why...
1. I love to create something out of nothing:
Throughout many of my professional and personal endeavors, creating and implementing my own ideas has played a huge role in my experiences (click on projects to read about them). Like an artist, a marketer likes to create. Whether it’s through words, pictures, websites before interviews? and much more, I am somehow wired this way and always strive to build something new and different. As a marketing enthusiast, I like to poke, push and stretch the boundaries of what's considered normal, and make it behave differently.
2. Consumer marketing stimulates my curiosity:
As fads come and go, it’s up to me as a consumer marketer to stay ahead of the curve. I genuinely LOVE reading about the latest trends and blogging about them. Marketing is an industry that constantly changes and as
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